This course will not only educate you on the process of building a successful retail brand but will inspire your creative entrepreneur within using a series of informative lectures, market research and brainstorming activities, printables, and a Brand Guide Workbook for facilitating the innovation process.
Within 2 weeks you will have; decided who your targeted customer demographic will be, a solid name for your business, company color schemes, your 4 Sense Strategy, your boutique business strategy, and developed a successful Brand Guide.
This course is included in the Boutique Launch course
Alexandra is a mom and entrepreneur from Memphis, Tennessee with a Masters in Business from the University of Memphis, and International Business Studies from Bournemouth University in Poole, England. She spends her days living the dream of being her own boss as a boutique owner, makeup artist, fashion stylist, brand developer, and blogger.
She has been nominated as one of the Memphis Flyers Top 20 under 30 in Business, her story told in the Memphis Business Journal, named Memphis Magazine's Face of Boutiques and Beauty, chosen to be featured in a local annual Women Empowered magazine spread, and has worked as a local published stylist for Click Magazine and StyleBlueprint Blog.
Her shop, The Ivory Closet, has won Top 3 Women's Clothing Stores in Memphis 4 years in a row.
Her blog, City Chic Living, began as a way for her to escape her daily hustle, sharing her ideas on fashion choices, beauty hacks, single life discoveries, lessons on staying healthy, ideas on unconventional parenting, and her travel diaries with the world